A3C – Web Design
Music festivals are fun and exciting, similar to how I would describe my experience creating the A3C web design and logo. The A3C Music Festival is a hip hop conference where thousands of artists and djs come to perform and connect with the hip hop community. The festival is like a big “hip hop family reunion” where fans can come out and hear their favorite artists perform live over the course of 5 days! When thinking about the style of the brand and the A3C web design, certain words came to mind like “upbeat”, “engaging”, “music”, “energy”, “hip hop”, “edgy”. With these words in mind, I started a Pinterest board, collecting images that reflected the A3C’s branding style. Once I had around 20-30 pins, I narrowed the selection by choosing the top 10-15 that best matched the style for the A3C web design. Using these final images and adding in a few color swatches I arranged everything in a mood board.
A3C Mood Board
Using the mood board as inspiration, I created a logo design. I really like the idea of using turntables to represent the music of the hip hop festival, so I used the circular shapes of the lowercase “A” and “C” to mimic them. The logo design is clean, simple, and iconic, making it easy to recognize and remember. Having a color scheme already picked out made choosing the colors for the design easy. Once the logo was complete, I created three alternate logos that still convey the brand, but add some variety to the A3C look.
A3C Logo Design
With the logos complete, it was time to begin the website. The web design for A3C is edgy with a stylistic hip-hop theme and modern linear layout design. The site has animated scrolling, a transitioning technique that provides a user-friendly experience with the large amount of content. The site is designed to target young-adult, music-lovers and encourage viewers to buy tickets and merchandise for the music festival.
A3C Web design