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Learning How To Freelance: Resources for Designers

Whether you’ve been designing for years or just now decided to learn graphic design, always remember to never stop learning. There are tons of FREE online resources for designers that offer advice and knowledge on running a freelance business. Blogs, podcasts and ebooks are useful resources for designers who want to learn graphic design along with skills in business and entrepreneurship.

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Everything You Need To Know About Freelance Contracts

When I first started my design business, I knew freelance contracts were important. I read about them online and constantly heard other freelancers talk about using them. Yet, despite all warning, I still took on clients with nothing more than a verbal agreement. These clients were nice, friendly people and I was a good, honest designer. What could possibly go wrong…right? Wrong. It wasn’t that my clients were intentionally difficult. It was just clear that a lot of miscommunication can be avoided with a written contract in place.

 

There are some things the client won’t know and it’s our responsibility as designers to explain it to them. Many clients have never worked with a designer (or freelancer) before, and from their perspective, it’s hard to know what to expect. Freelance contracts exist for this precise reason. They explain your process to the client and clarify expectations for all parties involved.

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One Year and Counting – Tips for New Bloggers

Last month marked one full year since starting my design blog, and to celebrate, I’ve created a list of tips for new bloggers. These tips are the things I’ve personally found helpful for starting (and maintaining) my blog and ultimately, are things I wish I would’ve known when I got started. Whether you’re considering starting a blog or have had one for some time now, these tips for new bloggers are sure to get you off to the right start.

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Creative Resources for FREElance Designers

Learning graphic design might be challenging, but that doesn’t mean it needs to be expensive. The internet is full of creative resources designers that are free and available to any designer. These resources can be utilized to learn new skills, seek creative inspiration and find freelancing tips. Video tutorials are helpful for learning new tricks and techniques, especially with Adobe software. Mock-ups help present your work in a professional manner and graphics are useful for a quick turnaround time. New fonts are a great way to freshen up your work and bring new inspiration to your design. Each of these creative resources have quality content that benefit any type of freelance designer. Did I mention they’re all free?

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Designer Thoughts: Get A Design Degree or Teach Yourself?

This month I’m starting a new series titled “Designer Thoughts”. The purpose of the series is to cover topics that directly affect freelance designers and get the conversation going about them. Every designer has a different experience, so it’s always nice to hear other’s ideas and perspectives.  One topic that seems common among designers is the importance of a getting a graphic design degree. Do you need to get a degree to be a graphic designer or can you be just as successful if you teach yourself?

 

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Reviewing the Fundamentals: The Principles of Graphic Design

No matter how experienced you are in the field, it’s always good to take the time to review design fundamentals. The principles of graphic design outline the ways designers can use elements in a composition. These principles act as guidelines for creating successful design, but that’s not to say you can only make great design by following these rules. Sometimes breaking the rules is justified, but it’s important know what they are so you know why you’re breaking them. With that being said, here are the principles of graphic design.

 

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How to Utilize Systems in a Freelance Business

If someone asked you to write a job description for “freelance designer”, what would you include? Obviously a freelance designer works on projects for clients with creative needs, but what about the other roles a designer has to take on to successfully run their freelance business? In addition to being the lead designer, we’re responsible for marketing our work, managing finances, answering emails and phone calls, looking for new clients, planning and attending meetings, handling taxes, being active on social media…the list really goes on and on!

 

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The Importance of Knowing Your Target Audience

Knowing your target audience is important for gaining clients and marketing your business successfully. Your target audience is a group of people that are interested in the type of products or services you offer. So, if you’re a web designer, your audience would be people that need a website; but when it comes to defining your target audience, the description needs to be more specific so you know exactly who it is you’re targeting.