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Read This BEFORE Hiring A Web Designer

When you’re inspired by a new business idea, it can be tempting to jump in full-speed ahead. Many entrepreneurs automatically assume one of the first things they need for their business is a website…and ASAP! While an online presence is imperative for your business, it’s not necessarily the first thing that needs to be checked off of your to-do list. You can have an absolutely ah-mazing website but still not achieve the success you dream of for your business. Why is that? Because it takes more than just a nice looking website to build and grow your business. Here are 6 things you should consider before hiring a web designer:

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How Working Full-Time Actually Improves My Side Hustle

It’s no secret that we are the generation of the “side hustle”. A Pew Research study confirms that ‘many to most’ Millennials desire to start their own business and 27 % of them are now self employed. Being the boss is a growing trend and the internet is filled with all types of “Ways to Quit Your Day Job”. Though the ultimate goal is to one day work for myself, I must say that I’m in no rush to stop working full-time. I absolutely LOVE my job and being an employee has actually helped me grow in design and entrepreneurship.

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Learning How To Freelance: Resources for Designers

Whether you’ve been designing for years or just now decided to learn graphic design, always remember to never stop learning. There are tons of FREE online resources for designers that offer advice and knowledge on running a freelance business. Blogs, podcasts and ebooks are useful resources for designers who want to learn graphic design along with skills in business and entrepreneurship.

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Everything You Need To Know About Freelance Contracts

When I first started my design business, I knew freelance contracts were important. I read about them online and constantly heard other freelancers talk about using them. Yet, despite all warning, I still took on clients with nothing more than a verbal agreement. These clients were nice, friendly people and I was a good, honest designer. What could possibly go wrong…right? Wrong. It wasn’t that my clients were intentionally difficult. It was just clear that a lot of miscommunication can be avoided with a written contract in place.

 

There are some things the client won’t know and it’s our responsibility as designers to explain it to them. Many clients have never worked with a designer (or freelancer) before, and from their perspective, it’s hard to know what to expect. Freelance contracts exist for this precise reason. They explain your process to the client and clarify expectations for all parties involved.

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How to Utilize Systems in a Freelance Business

If someone asked you to write a job description for “freelance designer”, what would you include? Obviously a freelance designer works on projects for clients with creative needs, but what about the other roles a designer has to take on to successfully run their freelance business? In addition to being the lead designer, we’re responsible for marketing our work, managing finances, answering emails and phone calls, looking for new clients, planning and attending meetings, handling taxes, being active on social media…the list really goes on and on!

 

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The Importance of Knowing Your Target Audience

Knowing your target audience is important for gaining clients and marketing your business successfully. Your target audience is a group of people that are interested in the type of products or services you offer. So, if you’re a web designer, your audience would be people that need a website; but when it comes to defining your target audience, the description needs to be more specific so you know exactly who it is you’re targeting.

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How Blogging Will Benefit Your Design Business

The other day I had coffee with a friend who was telling me about her plans to launch a business soon. As she was talking about the different products she wanted to sell, we came across the topic of blogging. Naturally, I got a little excited about this subject and was ready to chime in about all the benefits of blogging, when she quickly said:

“I wonder if blogging really makes a difference. I kinda think it’s a waste of time”.


A waste of time?! I couldn’t believe what I was hearing. A blog can bring in so many benefits for a business, especially when it’s done the right way. Yes, it will require some time and obviously a lot of effort, but it’s totally worth it! Luckily, the more work you invest into your blog, the higher your benefits are from it. Blogging will benefit your freelance business, no matter what type of design you create so read on to see why you should join the blog community!

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The Good, The Bad and the Reality of Being Your Own Boss

When I first started my design business I honestly had no clue what I was doing. Don’t get me wrong — I had gone to school for the skills I needed to qualify as a graphic designer. I just had no idea what it actually meant to work for myself and run a business. When I thought about being my own boss, all I could image were the perks. Yet when I started running my business, I began to see the costs of being the boss. Ultimately, experience has taught me there are three sides to being self-employed:  the good perks, the bad costs and ultimately real life.

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Building Relationships with Challenging Clients

How are your relationships with clients?

 

As a freelance designer, it is important to establish a strong relationship with the people you work with. The better your relationship, the better your communication. Good communication helps the designer better understand the client’s vision upfront and avoid wasting time creating design that doesn’t fit the client’s needs.

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How to Charge for Your Design Services

One of the more challenging tasks as a graphic designer is figuring out how much to charge clients for your services. No one wants to overcharge their clients and lose them to cheaper designers, but on the other hand, no designer strives to be underpaid for their hard work. It can be difficult deciding what to charge for your design services, especially when there are a variety of personalized details that can factor into each designer’s pricing such as experience, location, turnaround time, etc. Although there isn’t a “Universal Freelance Pricing Standard” to go by, there are  steps you can take to figure out how much you should charge for your work: