ELJ Education Wellness – Logo Design
ELJ Education Wellness is a coaching service for students working to overcome academic barriers and conquer life challenges. The program aims to help teens and young adults become the best version of themselves by building on their talents and strengths, and providing educational assistance and support. The head coach and founder of the program, Evonne Jenkins, is a passionate community leader who is more than qualified to guide our youth. I say this not only because of her professional background, (Evonne is a site coordinator for Charlotte’s Communities in School, an organization dedicated to supporting and empowering students to stay in school and excel in life) but also because I know it to be true. Evonne is a sister and friend of mine. I know she truly cares about seeing our youth succeed and is someone who’s going to make a difference in this world one day. You can only imagine my excitement when she asked me to design the logo for her business!
The Logo Design
The ELJ Education Wellness logo needed to resonate not only with students, but with their parents too. Ultimately, parents decide if their kids can participate. And students are more likely to want to sign up when the program seems fun and engaging. All in all, the ELJ Education Wellness logo needed to be dynamic so it catches a younger audience’s attention but still professional enough to earn parents’ trust. During the concept creation phase I kept toying around with the idea of ‘three’ in my head. There are three components to the ELJ Education Wellness program – academic performance, education and life coaching. The program encourages students to change, grow and excel. Even the program’s name is based off of three letters, ELJ! This theme of three stuck with me and helped inspire the abstract icon below. The ELJ Education Wellness logo is extraordinary, memorable and profound – just right for a program that pushes change, growth and transformation.
Next I designed the business cards and letterhead for the ELJ Education Wellness program. These branded materials are useful for practical purposes like business correspondence and networking. Additionally, they help the brand feel professional and trustworthy with clear, cohesive design.