S. Carter Photography – Logo Design
When a family friend informed me that she had taken up photography, I was excited to design a logo she could use to brand her images. Shonda Carter photographs pretty much anything and is a perfect example of someone who can find the beauty in everything. She was very open to any ideas I had for the design, her only request was that the period be included with her name so that it reads “S. Carter”. Though this was a unique request, I was more than ready to take on the challenge. Inspired by words like natural, focused, authentic, simple and fresh to describe the S. Carter brand, I got to work putting together the mood board.
S. Carter Mood Board
For the logo design, I set out to create an iconic mark that represented the idea of photography without looking like the typical “photography logo”. Shonda has a unique photographer’s eye and I wanted to create a logo design that showcased her personality, while still looking professional. I played around with various concepts, keeping the positioning of the “dot” in mind. Ultimately, I came up with a logo design that incorporates a camera shutter with an eye (the dot) in the middle and a clean, sans serif font to reflect the professional side of the brand. The “S” is displayed in a script-like font to add some flare and reflect the photographer’s personality.
S. CARTER Logo Design
Like any photographer, Shonda needed a way to sign her work, so I included watermark icons with the logo variations.
With the logo design finalized, it was time to bring the whole look together with typography, colors and graphics. In the end, “dot” turned out to be a great way to unify the elements and lead the viewer’s eye in any direction. This turned out to be one of my favorite branding boards to date!
S. CARTER Branding Board