Read This BEFORE Hiring A Web Designer

When you’re inspired by a new business idea, it can be tempting to jump in full-speed ahead. Many entrepreneurs automatically assume one of the first things they need for their business is a website…and ASAP! While an online presence is imperative for your business, it’s not necessarily the first thing that needs to be checked off of your to-do list. You can have an absolutely ah-mazing website but still not achieve the success you dream of for your business. Why is that? Because it takes more than just a nice looking website to build and grow your business. Here are 6 things you should consider before hiring a web designer:


Learning How To Freelance: Resources for Designers

Whether you’ve been designing for years or just now decided to learn graphic design, always remember to never stop learning. There are tons of FREE online resources for designers that offer advice and knowledge on running a freelance business. Blogs, podcasts and ebooks are useful resources for designers who want to learn graphic design along with skills in business and entrepreneurship.


How to Utilize Systems in a Freelance Business

If someone asked you to write a job description for “freelance designer”, what would you include? Obviously a freelance designer works on projects for clients with creative needs, but what about the other roles a designer has to take on to successfully run their freelance business? In addition to being the lead designer, we’re responsible for marketing our work, managing finances, answering emails and phone calls, looking for new clients, planning and attending meetings, handling taxes, being active on social media…the list really goes on and on!



The Importance of Knowing Your Target Audience

Knowing your target audience is important for gaining clients and marketing your business successfully. Your target audience is a group of people that are interested in the type of products or services you offer. So, if you’re a web designer, your audience would be people that need a website; but when it comes to defining your target audience, the description needs to be more specific so you know exactly who it is you’re targeting.


How Blogging Will Benefit Your Design Business

The other day I had coffee with a friend who was telling me about her plans to launch a business soon. As she was talking about the different products she wanted to sell, we came across the topic of blogging. Naturally, I got a little excited about this subject and was ready to chime in about all the benefits of blogging, when she quickly said:


“I wonder if blogging really makes a difference. I kinda think it’s a waste of time”.

A waste of time?! I couldn’t believe what I was hearing. A blog can bring in so many benefits for a business, especially when it’s done the right way. Yes, it will require some time and obviously a lot of effort, but it’s totally worth it! Luckily, the more work you invest into your blog, the higher your benefits are from it. Blogging will benefit your freelance business, no matter what type of design you create so read on to see why you should join the blog community!


Building Relationships with Challenging Clients

How are your relationships with clients?


As a freelance designer, it is important to establish a strong relationship with the people you work with. The better your relationship, the better your communication. Good communication helps the designer better understand the client’s vision upfront and avoid wasting time creating design that doesn’t fit the client’s needs.


The Right Essentials to Start a Successful Design Business

So you’ve officially decided to take the plunge and start your own design business…Congratulations! It’s exciting, thrilling, frightening…and confusing. Where do you begin? How do you actually start a business? The biggest factor in starting your business is knowing just where to begin. The following tips and resources are a great place to start and give you a solid foundation to build a successful business.