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Gym Class 4 You – Web Design

Did you love PE as a kid? Some of my fondest childhood memories were made when playing games like flag football, Red Rover, or simply running around having fun with other kids. When Shawnna Penn asked me to design a website for her business, I had instant nostalgia! Shawnna is the owner and lead specialist of Gym Class 4 You, an organization that provides fitness programs and recreational sports for special needs children. These sports programs are designed to meet the individual needs of each participant, and help promote high self-esteem, healthy self-image, and motor skill development.

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Read This BEFORE Hiring A Web Designer

When you’re inspired by a new business idea, it can be tempting to jump in full-speed ahead. Many entrepreneurs automatically assume one of the first things they need for their business is a website…and ASAP! While an online presence is imperative for your business, it’s not necessarily the first thing that needs to be checked off of your to-do list. You can have an absolutely ah-mazing website but still not achieve the success you dream of for your business. Why is that? Because it takes more than just a nice looking website to build and grow your business. Here are 6 things you should consider before hiring a web designer:

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How Working Full-Time Actually Improves My Side Hustle

It’s no secret that we are the generation of the “side hustle”. A Pew Research study confirms that ‘many to most’ Millennials desire to start their own business and 27 % of them are now self employed. Being the boss is a growing trend and the internet is filled with all types of “Ways to Quit Your Day Job”. Though the ultimate goal is to one day work for myself, I must say that I’m in no rush to stop working full-time. I absolutely LOVE my job and being an employee has actually helped me grow in design and entrepreneurship.

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Brushing Up on the Basics: The Elements of Graphic Design

The elements of graphic design are the fundamental basics. They’re essentially the main ingredients for creating design, and when use correctly, can make some pretty tasty compositions! These basic elements are used to communicate visually and work together with the Principles of Graphic Design to create successful design. It’s helpful to know these elements and their functions, so you can better use them in your own work. Review each element below, then take the Elements of Graphic Design quiz to test what you’ve learned!

 

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Everything You Need To Know About Freelance Contracts

When I first started my design business, I knew freelance contracts were important. I read about them online and constantly heard other freelancers talk about using them. Yet, despite all warning, I still took on clients with nothing more than a verbal agreement. These clients were nice, friendly people and I was a good, honest designer. What could possibly go wrong…right? Wrong. It wasn’t that my clients were intentionally difficult. It was just clear that a lot of miscommunication can be avoided with a written contract in place.

 

There are some things the client won’t know and it’s our responsibility as designers to explain it to them. Many clients have never worked with a designer (or freelancer) before, and from their perspective, it’s hard to know what to expect. Freelance contracts exist for this precise reason. They explain your process to the client and clarify expectations for all parties involved.

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Designer Thoughts: Get A Degree or Teach Yourself?

This month I’m starting a new series titled “Designer Thoughts”. The purpose of the series is to cover topics that directly affect freelance designers and get the conversation going about them. Every designer has a different experience, so it’s always nice to hear other’s ideas and perspectives.  One topic that seems common among designers is the importance of a getting a graphic design degree. Do you need to get a degree to be a graphic designer or can you be just as successful if you teach yourself?

 

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How to Utilize Systems in a Freelance Business

If someone asked you to write a job description for “freelance designer”, what would you include? Obviously a freelance designer works on projects for clients with creative needs, but what about the other roles a designer has to take on to successfully run their freelance business? In addition to being the lead designer, we’re responsible for marketing our work, managing finances, answering emails and phone calls, looking for new clients, planning and attending meetings, handling taxes, being active on social media…the list really goes on and on!