Aerial CLT is a dance, yoga and circus arts studio based in Charlotte, NC. They’re a fun and interactive studio that offers a variety of classes for anyone looking for a new way to get fit. When starting this project, it was important that I incorporated the movements of aerial dance in the design. Watching the dancers in action brought specific words to mind such as graceful, fluid, energetic, peaceful and active. These words describe the exact emotions I wanted to communicate with the Aerial CLT brand.