Tisun – Branding Design
Recently I have had the pleasure of working with Tisun, one of Charlotte’s leading beauty supply stores! Tisun encourages women to find their own kind of beauty through a variety of hair care and cosmetic products. They offer just about every type of hair and hair care products you can think and target women from all different ethnicities and backgrounds. I have thoroughly working with Tisun and helping them build and develop their their brand. For their mood board, I collected images that communicated the ideas behind the Tisun brand: beauty, happiness, femininity, hair and skin care and warmth.
Tisun Mood Board
Once the visual inspiration for the Tisun brand was complete, I gathered all the elements together in one layout including the tagline, color palette, and inspiration imagery. The circle plays a huge role in their branding, to mimic the idea of the “sun” in the Tisun logo so I made sure to keep this in mind while creating the pattern designs and choosing typography.
Tisun Brand Board
Using the branding board as a reference I created range of collateral materials to market the store. The flyers and signs are used around the store to keep customers updated on anything new happening with Tisun and their in-house salon and other special events such as their “Customer Appreciation Day”. Additionally, Tisun has an online store that allows customers to search and purchase a variety of hair and hair care products without having to physically visit the store. I created variety of web, blog and social media graphics to help promote their online services and increase their web traffic and product sales. Lastly, I designed promotional cards to advertise monthly product sales and other special event deals.
Tisun Collateral Materials